Hi, I’m Gemma Williams.
I write medical content that gets read and acted on. It’s my passion.
I live in Madrid, but I originally hail from London, where I spent 7 years working in some of the UK’s top healthcare agencies.
In a world where doctors are overworked and patients face information overload, pharma’s biggest challenge is engaging customers longer and more meaningfully.
Yet while we know we have to create content that persuades, we often fall victim to time pressures and industry regulations.
We end up with cold, clinical documents that report efficacy and safety, forgetting that our customers are human beings who care about human lives.
To create deeply engaging content that customers absorb, we have to start seeing them as individuals, not statistics.
Put simply – we have to focus on what they need or want to learn about rather than what we want to tell them.
For doctors, this means having genuinely interesting, easy to absorb and trusted information at their fingertips so they can make important clinical decisions that save more lives – not a hard sale.
In the same way, information-hungry, web-savvy patients don’t want to be ‘educated’.
They want to be listed to and presented with options, so they feel like they are the ones making treatment decisions.
If you’re a pharma marketer who wants to know how to create content that penetrates cynical, distracted and sales wary customers, contact me to see what I can do for you.
Want more? Download my resume.
In a world where doctors are overworked and patients face information overload, pharma’s biggest challenge is engaging customers longer and more meaningfully. Yet while we know we have to create content that persuades, we often fall victim to time pressures and industry regulations. We end up with cold, clinical documents that report efficacy and safety, forgetting that our customers are human beings who care about human lives.
To create deeply engaging content that customers absorb, we have to start seeing them as individuals, not statistics. Put simply – we have to focus on what they need or want to learn about rather than what we want to tell them.
For doctors, this means having genuinely interesting, easy to absorb and trusted information at their fingertips so they can make important clinical decisions that save more lives – not a hard sale. In the same way, information-hungry, web-savvy patients don’t want to be ‘educated’. They want to be listed to and presented with options, so they feel like theyare the ones making treatment decisions.
If you’re a pharma marketer who wants to know how to create content that penetrates cynical, distracted and sales wary customers, contact me to see what I can do for you.
Want more? Download my resume.
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